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Amazon Launches Family Vault - Photo Service

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Amazon, like Google, Facebook/Instagram, Microsoft, Verizon, etc. wants to be the destination of choice for storing, sharing, and (increasingly) printing personal photos.

Today, Amazon introduced Amazon Family Vault.

In each case the motivation to enhance photo services is somewhat different. Collectively, however, the investments in user-experience are resulting in unprecedented value for the mass market. Safe and secure preservation, incredibly easy search and discovery, proactive identification of "important" personal events in our life journey, and much more, are the benefits of these collective investments. And we can expect much more, including output product innovation and the complete removal of friction between photo capture and meaningful product creation.

Exciting times!

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