Retailer

The world has changed. The digital picture-taker does not behave the same as the film processing consumer.

The digital imaging consumer is the center of her product/ service universe, no longer dependent on any retailers as the sole source of her processing or printing services. She prints at home, takes pictures on the go, and probably uses online services for some products. She’s creative yet time-challenged.

You need to reach out to her wherever she is, develop a relationship, and make it easy for her to enjoy her images in a multitude of different ways. We can help.

Supplier

You’re new, innovative, creative and have something exciting to sell. How do you go to market effectively? Which are the right markets? How do you approach them? What do you need to understand about both the retailer and consumer?

You might have the greatest new imaging technology, product or service ever invented, but unless you have the right approach to the market, you can still fail. Our years of experience, extensive web of relationships in mass retail and photographic companies, can help you to plan your approach and initiate the right contacts at the right time.

Marketing Services

The future of digital imaging in the mass market retail environment is full of exciting opportunities. f-22 marketing can help you to capitalize on those that fit best into your company strategies and approach. Our services are customized to fit your needs, your markets and your customers. Past engagements have included:

• Forecasting demand for imaging services

• Quantitative and qualitative consumer research

• Evaluating the competitive environment

• Analyzing consumer behavior

• Identifying new market opportunities

• Developing new products and services from concept to package design

• Mapping effective go-to-market strategies

• Advertising and promotion planning and design

• Merchandising design and implementation strategies